 |
 |
 |
Undeniable
Truths of Selling |
| 1. Price will overcome
98% of all objections. 2. Advertising alone has never sold a house. 3. Over-pricing a property is not the best way to get the most money. 4. Putting more money into a home does not automatically mean more money will come out. 5. "My home is nicer than these" is a totally subjective statement. 6. Real property has no exact price. 7. The buyer you've been working with will not be the same person when it comes time to negotiate. 8. No one can guarantee that a house will sell unless they are willing to buy it themselves. 9. The average house with the average amenities in average condition in an average neighborhood offering average financing in an average market will sell for an average price in the average amount of time. 10. Most transactions hit a snag at some point between a qualified buyer's first visit and the day he assumes possession. 11. Open houses create more opportunities to list other houses than they do to sell the one being held open. 12. Real estate is a percentage business. 13. The best house in the neighborhood will be held down in value and the worst house will be brought up. 14. Value is determined by what a purchaser gets out of a product, not what the seller has in it. 15. The wrong list price attracts the wrong buyers. 16. Supply and demand are the two biggest factors in real estate. 17. Deal with family members at your own peril. |
Chris Furgerson, REALTOR® 155
W. Nepessing St. |